Annual Fund

In order to fulfill our mission, ASL actively seeks charitable contributions from trustees, parents, alumni, parents of alumni, grandparents, faculty, and staff.

The Annual Fund is essential to all-school operations and is an important part of our School's culture. This vital financial support, over and above tuition, is what enables ASL to provide a superb and distinctive education, hire and retain the best teachers, and provide state-of-the-art resources and facilities for our students.

All gifts are meaningful and truly make a difference. ASL is grateful for the participation and commitment of all its constituencies who offer their time, talent and treasure.

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What is the Annual Fund?

Annual tuition revenue covers only 90 percent of the actual cost of educating an ASL student. To help make up this difference, the Annual Fund is a volunteer-driven fundraising effort that provides approximately 5 percent of ASL’s operating budget each school year.

Gifts are unrestricted and participation is key to the success of our Annual Fund.

How does the Annual Fund support students, faculty and staff?

Through unrestricted funding, the Annual Fund provides the margin of excellence for our entire program, including the following:

  • classroom equipment and technology
  • cultural opportunities for our students
  • faculty salaries and professional development
  • field trips and outdoor program
  • financial assistance
  • sports and athletics
  • visual and performing arts

What to expect

Every fall, all parents are solicited for the Annual Fund, as are alumni, parents of alumni, grandparents, and faculty and staff.

Gifts of any amount truly make a difference and are vital to the fiscal health and success of the School.

Each family is asked to give at a level that is commensurate with its ability to do so.

Many foundations and corporations view parent participation in the Annual Fund as an indicator of a school’s strength.

ASL aims for 100 percent participation from all constituencies.

How does ASL make Annual Fund appeals to parents?

The Annual Fund appeal is managed by the ASL advancement office and is supported by a team of more than 100 parent volunteers.

Appeals for support are personalized and sent in the fall, winter and spring. Volunteers contact parents by email and telephone during the school year.

How and when can I donate?

ASL accepts gifts of cash in pounds sterling (GBP) or U.S. dollars (USD) in the form of cash, check, credit card and/or appreciated securities which provide tax incentives for donors. You are welcome to make your gift directly online. The Annual Fund runs from September through June every School year.

Giving societies

Founder's Circle

£25,000 and above

Stephen L. Eckard Society


Orange & Black Society


Grosvenor Square Society


York Terrace Society


St. John's Wood Circle


Gloucester Gate Circle


Eagle Society


Gifts received between July 1 and 30 June are publicized in ASL’s Annual Report.

Can I receive tax benefits for my donation?

Yes. The American School in London Foundation (UK) Ltd. is incorporated as a 501(c)(3) non-profit in the US (Tax ID 13-6258480) and is recognized by the United Kingdom Charities Commission as a registered charity (No. 1086037).

For charitable giving purposes, many ASL donors contribute primarily to The American School in London (UK) Ltd., allowing them to potentially receive both US and UK tax benefits. Learn more.

What is Gift Aid?

Gift Aid is a UK government program to encourage gifts to charities. If you are a UK taxpayer, using Gift Aid means that for every £1 you donate, ASL receives an extra 25 pence from HM Revenue & Customs, helping your gift go further. For example, if you complete an online Gift Aid declaration form, your £1,000 donation results in a £1,250 donation:

Your gift (£1,000) + Gift Aid (£250) = £1,250 for ASL

Example tax benefit to donor(s)*
A gift of £1,000 is recognized for a total gift amount of £1,250

At a 45% tax rate, UK tax payers may claim £312.50 on UK taxes
[(£1,250 x 45% tax rate) minus Gift Aid amount already claimed by ASL (£250)]

Donors can itemize a £1,250 deduction on US taxes

(Donation + Gift Aid amount claimed by ASL)

In 2016-17, ASL received more than £225,000 from Gift Aid toward our Annual Fund goal.

To learn more and complete the simple online Gift Aid declaration form, please visit

*Individual circumstances may vary. Please consult your tax accountant or financial planner.


Does ASL accept corporate matching gifts?

Yes! Many corporations match employee’s charitable gifts to schools and each year they bring much-needed revenue. This kind of support makes a significant contribution to our school as it can double or triple the size of your gift.

ASL is grateful to the many corporations that support the School through generous corporate matching gift programs. See a list of participating corporations here.

Why not raise the cost of tuition to cover the cost of the education?

Raising tuition to the full cost per child would be prohibitive. Donations to the Annual Fund—unlike tuition payments—are, for US taxpayers, tax deductible, and contributions from UK taxpayers qualify for Gift Aid. Without charitable support, ASL would be forced to make difficult program decisions.

Gift Aid

Many UK tax payers use Gift Aid to help make their donation go further. GiftAid is the UK government's program to encourage gifts to charities. Also several companies match the gifts of their employees to educational institutions on a one-for-one or even two-for-one basis. This has become an important source of financial support for ASL. Learn more about Gift Aid.

apply gift aid